The idea behind the campaign.

No two people sleep the same way. But in whatever way or position we sleep in Europe today, hundreds of thousands rely on mattresses with GELTEX®inside. This is exactly the message we want to send with our new TV campaign. With their formula for a better sleep, mattresses with GELTEX®inside palpably ensure a triple benefit: pressure relief, body support, and breathability. And what’s in your mattress?